Apurva Gupta

Sept-Oct 2023 || AUTOMOBILE

Streamlined navigation & workflows of a B2B legacy product to shift from module-oriented to task-oriented UX

April-May 2024 || PHARMACEUTICAL

B2C clinical trials information hub platform redesign to increase the engagement of healthcare professionals

June-Sept 2022

Discovery research aimed to understand user mindset and behaviour around alternative medicines on the consumer app

Nov-Dec 2021

A service design that includes a safety app, a safety gadget (ring), and street lights to work together to ensure women’s safety in public spaces.

Aug 2023

A research proposal to enhance Petco’s customer experience evaluating it’s strengths, identifying areas for improvement.

Oct-Dec 2023

Three months of learning UX Research at MPL (Mobile Premier League).

Feb 2021

Packaging design of tampons to educate women about the use of tampons.

Jan 2021

A never-ending booklet to teach children about the handwashing process.

Nov-Dec 2020

A data narrative in the form of an online interactive webpage that will inform viewers about mental health disorders.

Jan 2022

A schematic map of Patna for discovering the trendy and popular coffee date spots throughout the city.

Jan 2022

A data visualization of the history of 71 online ride services.

Feb 2020

A script typeface design inspired by copperplate calligraphy.